Perfecting the art of the 'not-a-newsletter'
Our top 7 tips for creating a "not-a-newsletter" to distance your updates from news that's interesting to you, but not to your customers.
Can marketing automation help L&D firms win new clients?
Marketing automation platforms are good at making marketing campaigns efficient, but do they make these campaigns more effective?
Immediacy, 'omnichannel', creativity and brands
Our top five highlights and learnings from two days well spent at the Festival of Marketing, Tobacco Dock.