Now is the time to look forward and find the spark


We've made it through the past 6 months. But it hasn't been easy, has it?

You've probably had to pivot your strategy in one way or another, whether it be adjusting your price point, your media channels or your product offering altogether.

Maybe you've even made the time to make banana bread.

With lockdown measures in the UK easing, there's a temptation to rush back to 'normal', to cease all the COVID-19 communications and measures and return to 'business as usual'.

But let's resist that.


Putting the future into action

At the start of the crisis, we put together an ideabook to help guide marketers through the challenging decisions they were facing for their brand.

Now, we've put together an update that focuses on what to do next. How to put the future into action.


If you don't invest in your brand now, your competitors will invest in theirs and you will risk falling behind.

The ideabook explains why it's so critical to invest in your brand now, and guides you through the 4 steps to change:

  1. Find your focus – identify the areas of your brand you want to change 

  2. Generate ideas – how will you get to where you want to be?

  3. Take action – choose your ideas and run with them

  4. Keep up the pace – plan your campaigns with the long-term benefits in mind




Finding your spark

We are continuing to offer FREE Spark Sessions to business owners and leaders to help you think outside the box. We'll come up with a plan that you can implement immediately to help you plan for the future and make sure you don't get left behind.

We can't wait to hear from you!